Rhino Club Loyalty Card
Rhino Club
Rhino Club | Kids Rhino Club

What is the Rhino Club?
Affinity programme – originally designed as a day Visitor entry card, but members wanted more, so the Gold card was introduced for visitors loyal to our Parks.
Niched with a strategic focus

Brand building
Rhino Club satisfies “conservation with a cause” via communication mediums
Sells “Loyalty” by attracting new customers through “benefits” that are designed to fill “empty beds” during low occupancy periods.

Marketing value
Significant marketing material / communication direct to members on a monthly and quarterly basis
Rhino Club gold Card
“Interest” driven – data available for Marketing use includes “spend”, “length of stay”, ”size of group”, choice of destination.
Recognition and preferential treatment (affinity)
Business objective defined by the blueprint – “conservation with a cause” by giving people the inside track on conservation.

Benefits to Club members
Contribution to conservation
Preferential and value added treatment
Recognition and reward
Sense of Partnership and of “belonging” to Ezemvelo

Benefits Offered
Free access for gold members
Email newsletter
Quarterly Newsletter (complimentary)
Gold Leatherbacks – 40% discounted accommodation
15% on generic specials
Preferential service
Free subscription to Wildside magazine
Exclusive invitations to Wildlands Trust events
Rhino Club Gold Card

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