What is the Rhino Club?
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Affinity programme –
originally designed as a day Visitor entry
card, but members wanted more, so the Gold
card was introduced for visitors loyal to
our Parks. |
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Niched with a strategic focus |
Brand building
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Rhino Club satisfies “conservation
with a cause” via communication mediums |
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Sells “Loyalty”
by attracting new customers through “benefits”
that are designed to fill “empty beds”
during low occupancy periods. |
Marketing value
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Significant marketing material
/ communication direct to members on a monthly
and quarterly basis |
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“Interest” driven
– data available for Marketing use
includes “spend”, “length
of stay”, ”size of group”,
choice of destination. |
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Recognition and preferential
treatment (affinity) |
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Business objective defined by the blueprint
– “conservation with a cause”
by giving people the inside track on conservation. |
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Benefits to Club members
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Contribution to conservation |
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Preferential and value added
treatment |
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Recognition and reward |
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Sense of Partnership and of “belonging”
to Ezemvelo |
Benefits Offered
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Free access for gold members |
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Email newsletter |
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E-bytes |
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Quarterly Newsletter (complimentary) |
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Gold Leatherbacks – 40% discounted
accommodation |
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15% on generic specials |
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Preferential service |
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Free subscription to Wildside magazine |
| • |
Exclusive invitations to Wildlands Trust
events |
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