THE R20-MILLION UPGRADE
PLAN
Introduction
A solid strategy and the implementation
thereof, are essential for success in any business.
Ezemvelo's first priority, with the participation
of the management team, was to review and complete
a Strategic Plan for the next few years.
The Ezemvelo KZN Wildlife Strategic Plan clearly
defines who the organisation is today, the
direction it will take in the future and how it
intends to get there. The Strategic Plan will be
reviewed, assessed and updated at two-year intervals to reflect
current conditions, both internal and external.
Most importantly, the plan will drive the day-to-day
operational activities and keep the organisation focused to achieve
short and long-term objectives.
Download the 5-Year Strategic Plan and
Performance Plan 2009–2014 to read more. |
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What Makes KwaZulu-Natal So Special?
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KwaZulu-Natal is the home of the
Zulu nation. It is South Africa's most populous
province and has the second largest economy, having
surpassed the Western Cape in 2007 as per the
SA Tourism statistics. |
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From its sandy beaches to the heights
of the Drakensberg Mountains, the province is
picturesque and a tourist’s delight. Charming
towns, rolling hills, nature reserves and historic
sites abound. |
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There is a large Indian community
in Durban, South Africa’s second largest
city and busiest port. |
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The economy is based on agriculture
and tourism, but its manufacturing sector produces
a larger portion of GDPR (25%) than any other
province. |
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Isizulu is the predominant language. |
Key Objectives
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To ensure that Ezemvelo's infrastructure
is up to the required standards to be utilised
by visitors. |
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To ensure that Ezemvelo optimises on the
use of accommodation to meet the needs of
existing and future visitors. |
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To ensure that Ezemvelo's product and brand
is marketed to local and international markets. |
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To ensure that the infrastructure
and logistics for Ezemvelo are in place. |
Proposal Details
The greatest challenge to Ezemvelo KZN Wildlife
Resorts achieving its goals is the maintenance of
the ecotourism product.
Most of the other weaknesses identified in the
SWOT analysis are internal processes and can be
addressed without external interventions.
The initial plan proposed by the Commercial Operations
team required over R90 million in order to adequately
address these infrastructure shortfalls, however,
by reprioritising internal resources and removing
non-essential activities, the amount required
has been reduced to R49,930 million.
| Ezemvelo KZN Wildlife
offers world-class ecotourism destinations. |
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