We undertake consumer dipstick research throughout every campaign lifecycle.
|
This allows us insight as to ongoing
campaign successes and affords us the ability
to tweak any aspect of the campaign to achieve
desired results.
Nothing is left to chance. |
| - |
This is not only judged on applicable
creative but absolute call-to-action copy, consumer
loyalty and our conversion percentages. Constant consumer research on
ever-changing consumer behaviours allows us to
tweak a variety of elements fitting the needs
of the consumers. |
| - |
These steps make our organisation customer-centric and enable your business to grow more rapidly
in the right direction. These are proven results
through the relationship between customer loyalty
and profitable growth. |
| |
E-mail marketing success strategies
|
|
| • |
Relevant
and concise content and applicable languages |
| • |
Planned
mailing frequency throughout to achieve
predefined targets |
| • |
Types
of mailing (emailers, ebytes, newsletter,
information) |
| • |
Incentives/offer
content |
| • |
Relevant
Creative |
| • |
Smart
and easy navigation |
| • |
Level
of audience targeting/segmentations |
| • |
Testing
& A/B Splits |
| • |
List
Growth – database building and management
- client and home grown |
| • |
Compliance
to legislation |
|
We
undertake constant evaluations to:
|
|
| • |
Understand
drivers of loyalty and defection, from the
customers’ POV |
|
| • |
Develop
a loyalty strategy focused on the “correct”
customers. |
| • |
Methodically
deliver what your customers value |
|
| • |
Execute
measurement and reward systems to encourage
customer-centric behaviour. |
|
